The Bachelor of Business Administration (BBA – Regular) program at Bengaluru City University is designed to develop skilled professionals with core managerial competencies, strategic decision-making abilities, and IT proficiency to meet industry demands. The programme provides expertise in finance, marketing, human resources, entrepreneurship, and business analytics, integrating case studies, industrial visits, internships, and startup orientation for practical exposure. Students will study management principles, financial accounting, business law, marketing strategies, data analytics, corporate governance, and leadership development.